How it's done

The key success factors in generating constant 5 to 15% growth:

Strategy
  • Marketing strategy
Analysis
  • Marketing orientation
  • Customer Journey and insight
Planning
  • Brand and value
  • Segmentation and targeting
  • Positioning
Game plan execution
  • Customer experience and content
  • Distribution
  • Promotion
  • Data, measurement and the KPI framework
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Based on Econsultancy - The Modern Marketing Model (M3)